ROCC Naturals is an Australian based natural toothpaste company that is conscious about the environment and the health of your teeth. ROCC is completely vegan, gluten-free and cruelty-free packed with vitamins and minerals. Their toothpaste is made from naturally-derived ingredients free from toxins. Their toothpaste tubes are completely biodegradable, breaking down in just 6 - 10 years and even better does not turn into microplastics. Clean teeth with a clean conscience.